For the second year running, Nicola was asked to host a marketing workshop with FIRST’s Start Up Awards NE with delegates on their Accelerator Programme.
The event, which took place at the Leonardo Hotel on Gateshead’s Quayside, enabled budding business owners and businesses looking to scale-up to receive expert advice on everything from finance, health and wellbeing, marketing and sales.
Nicola discussed the benefits of marketing your business, using social media, free marketing opportunities and organised two workshop activities; how to create the perfect buyer persona and a brainstorming session on marketing channels.
A range of delegates took part in the programme, ranging from businesses including logistics, cosmetics, health & wellbeing and entertainment.
Commenting on the workshop, Nicola said, ‘It’s been great to get involved with the FIRST Accelerator Programme again, the delegates were all really enthusiastic about marketing their businesses and the different ways they can do this. As a small business owner myself, it’s a great opportunity to pass on my knowledge and experience, I can’t wait to see how the businesses progress.’
